play.art

20 years shaping art for games, animation, and graphic novels — adapting with a fast-changing industry to connect audiences worldwide

[digital project] image of media outreach strategy

ART | Creative director

Creative Leadership for Games, Animation, and Beyond

Hey there. I'm Kevin Lai, an art and creative director. I bring together creative vision and production know-how from 20 years in the US and Japanese markets. Started as a concept artist at Nintendo, I co-founded Studio Voltz, and have since directed teams on characters, environments, and animation. Having worked on 50+ titles, what I enjoy most is solving problems visually and crafting art that connects.

MORE ABOUT ME
MORE ABOUT ME

WHAT I DO |

LATEST PROJECTS |

PROJECT HIGHLIGHT
PROJECT HIGHLIGHT

Clients that I've worked with

Collaborating with industry leaders in gaming and digital art, recognized for delivering innovative and high-quality visual experiences.

LET'S GET TO WORK

I am available for freelance work and collaboration.

CONTACT ME
CONTACT ME